Summer is here!

I can scarcely believe that I’m uttering that statement. Where have the months gone? Technically speaking, it is still spring for me — but you will be reading this in the summer and wondering where the first half of the year has gone. Some stayed or worked from home, most pressed forward as essential businesses, […]

A Tough Start to the Year

In the last few months, we have experienced events that none of us could have imagined when 2020 started! We have experienced a health pandemic, quarantines, economic shut downs, protests, and riots. Some of us have had to shuttle or curtail most or our operations.   The world has changed in a very short period […]

Letter From the Director

Fear vs Caution We are now gripped by the global news of COVID-19, and we are being asked to remain flexible and nimble in our reactions and expectations. This pandemic is reaching into every aspect of our worlds, and, no doubt, you can already list numerous disruptions to your businesses and personal lives. One of […]

Letter from the President

Waging Battles Dear CFA Members and Associates, By the time you read this article, we will all have experienced something that has never before happened to any of us. On March 12, 2020, the world changed (seemingly overnight) both in business and socially. I assume we will be feeling the ramifications of this change for […]

Are You Willing to Reach Into Your Stocking?

In seemingly a blink of an eye, we have gone from our Concrete Foundations Convention in July, through the ACI Fall Convention in Cincinnati, and promptly right through Christmas and New Year’s Eve. While I am writing this a couple of weeks before that actually happens, I realize you are reading this after it has […]

Greetings to a New Year, Members and Associates!

Welcome to fresh beginnings and my sincere hope, all of you enjoyed the holidays and your families! World of Concrete 2020 is quickly upon us and with it, a special time to not only start a new year but also a decade. Times, technology, ways of conducting business, workforces and equipment are changing ever faster. […]

Two Concepts Concrete Contractors Must Know

As concrete contractors, we have to know and understand a lot of things, and it can be challenging to stay focused on the things that move our company forward. Here are two concepts that can help contractors be more profitable and make better business decisions. 1. Lifetime Customer Value The value of customers is determined […]

Letter From the Director

New Year, Mid-Year—We Keep On Keeping On Every once in a while, it strikes me that I start talking about the new year while in the midst of the current year. Yet, in our everyday lives, autumn ushers in so much newness. In fact, one could really argue that the truest sense of the term […]

It Is About To Get Cold Out There

Dear CFA Members, Fall is upon us and for a large percentage of us that means we need to turn our attention to cold weather methods. Seems like only a week ago it was summer. “Best methods” are one of the many reasons to be a member of our association!  In this case I am […]

Letter From the Director

Code Provisions for Wisconsin – Raising Awareness One of the primary sources of visibility for this Association and for me as Executive Director is the participation and experience we have in the codes arena. Recently, I have been actively engaged with numerous professionals from the state of Wisconsin. I’ve had phone calls and emails from […]

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Concrete FACTS, a publication of the Concrete Foundations Association, is THE voice for residential concrete industry news, market intelligence, business strategies, technical solutions, product information, and other resources for professionals in the cast-in-place concrete industry. Subscriptions to Concrete FACTS is available to anyone involved or interested in the residential concrete industry as a service to your industry. Please contact CFA Headquarters to find out more about your free subscription or Email Us