Article tools: Share:

Five Areas of Focus

Doug Herbert
Herbert Construction Company

The Board of Directors of the Concrete Foundations Association (CFA) got together late last year to determine the direction of the association for the next several years. 

The strategic planning meeting spanned three days and covered issues regarding the foundation industry. Our goal for the meeting was to determine how to improve our members’ businesses, provide more value to our members, and grow our association.

We determined that we will focus on five areas:

  • Workforce / Talent Development
  • Peer Networking / Community
  • Membership
  • Education
  • Advocacy

We have assembled teams of CFA members for each of these five areas of focus. Each team, or task force, will meet virtually over a set period of time and discuss ways we can help our members in that specific area. 

The end result is that each task force will have created deliverables that will help our members improve their businesses.

And here’s how you can benefit from this…

We are still accepting participants to join those groups, and we’d like to see you in one. You can join the discussion and help the task force achieve its goals. You will be working with other CFA members to discuss the issues and find the best solutions for moving forward.

But the real benefit that you’ll get out of joining a task force is in talking with other concrete contractors.

Having served on these types of groups in the past, I know one thing is certain: 

If you join one, you’ll get more out of it than what you put into it. The ideas you receive and the friendships you make will pay off in many ways.

Four ways you’ll benefit from your involvement:

  1. You’ll hear what other contractors are doing in their businesses, and get ideas for your own. 
  2. You’ll develop friendships with other contractors that you can call to chat about business issues. 
  3. You’ll learn ways to improve your company while helping others improve theirs.
  4. You’ll help the CFA create better services for our members and grow the association.

If this is something you want to be a part of, then please email Jim Baty at

This is a great opportunity to get involved in the CFA and work alongside a terrific group of contractors.

Leave A Comment

Get Connected

Like us on Facebook Connect with us on Concrete Foundations CFA Members Connect with us on CFA Members


About Us

Concrete FACTS, a publication of the Concrete Foundations Association, is THE voice for residential concrete industry news, market intelligence, business strategies, technical solutions, product information, and other resources for professionals in the cast-in-place concrete industry. Subscriptions to Concrete FACTS is available to anyone involved or interested in the residential concrete industry as a service to your industry. Please contact CFA Headquarters to find out more about your free subscription or Email Us