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Increase Profits by Creating Systems in Your Company

Let me ask you a personal question. When you wake up in the morning and you get ready for work, do you always do things in the same order?

Here’s what I mean: When I wake up on a weekday, I do the same tasks in the same order, every time. I first grab my phone to look at the weather and see what I have scheduled for the day. I then take a shower and dry off, use Q-tips in my ears, put deodorant on, put my contacts in, brush my teeth, fix my hair, get dressed and head out the door.

I do the same routine every time and don’t even think about it. In fact, my mind is on the day ahead. I’m wondering if we got that inspection, allowing us to pour concrete, and if all of our drivers are going to show up today. I’m trying to decide which guy we can move up to be a wall foreman. I’m thinking about how we can reduce our labor costs. I’m reminding myself to follow up on that estimate we sent out. And on and on.

I was not thinking about how much toothpaste to put on the toothbrush. I did not have to remember to scrub my armpits while taking a shower. All of those things happened automatically because I made a system out of getting ready for work.  I made a repeatable process from my morning tasks of getting ready for work. Because of that, I do the same thing every day and never miss a task. In fact, if I took a video of my morning routine (which, I know, nobody wants to see that), I bet I would wash my hair, apply deodorant, and brush my teeth with almost the exact same number of movements.

And my guess is, you do the same thing. You have a specific routine every morning that you do like clockwork. And, you are thinking of a whole bunch of other things while you are doing it. You, too, have a system for getting ready for work in the morning.

So, what if you had systems like this in your business that your people followed every time? What if you had processes in place where tasks were done the same way, no matter who did them?  Would that make you more productive? Would that eliminate costly mistakes? Would that allow you to delegate some of your work to other people? Would it make you more money? It certainly would!

Doug Herbert brings a powerful sales and marketing focus to Concrete Foundations Convention, speaking on “Increase Profits by Creating Systems in Your Company” – Zermatt Resort, Midway, UT – July 19-21, 2018

This summer at the CFA Convention in beautiful Midway, Utah, I will be giving a presentation: Increase Profits by Creating Systems in Your Company. During that presentation I’m going to show you how to create systems in your company.


Having systems in your business allows you to:

  • Increase productivity
  • Reduce mistakes
  • Ensure things are being done the right way every time
  • Grow your company and get to the next level
  • Increase profitability
  • Delegate some of your work to others in the company
  • Have more time to do other things (like see your kid’s ball game)

You will walk away from my presentation with a clear understanding of how to implement systems in your concrete construction business.


Here are some of the things you’ll learn:

  1. How to identify what areas of your company can benefit the most from having a system
  2. Specific steps required to build an effective system in your business
  3. How to implement each system for the best results, with buy-in from everyone involved
  4. A way to establish a follow-up process to make sure new systems stay in place

This is the same presentation that the World of Concrete organizers have hired me to do several times, with my largest audience there being exactly 300 people.  However, this is a new and improved version of my World of Concrete presentation, one that I’ve created just for the attendees of the CFA Convention.

If you’ve wanted to come to the Convention before but you just didn’t think you could be away from your business for that long, that is probably a sign that you don’t have systems in place that let people know what do to when you aren’t around. You need to have your business set up so it can run without you for at least a few days. You can do this by having systems in your business. If you come to the Convention, I can show you how to set up these systems in your business.

There will be many great speakers at this event who you and I both can learn from. But the best part of the CFA Convention is that you get to talk with other concrete contractors just like you. They experience the same challenges and problems that you do every day. And some of them have come up with some great ways to fix those challenges.

Every time I go to a CFA event, I learn things from other contractors that I take back to my business and profit from. You will do the same thing…but only if you attend!  So, don’t delay. Don’t procrastinate. Don’t wait and see if you’ll be able to swing it. Just sign up today.  Book your room. Get your flights. Discuss the trip with your family; and do your best to make it happen!  Trust me, you’ll be glad you did.

Doug Herbert is President of Herbert Construction Co., one of the largest residential concrete contractors in the southeast. Doug is a regular presenter for the CFA and World of Concrete. He is the Founder of where he shows concrete contractors how to reduce their costs and increase their profits with effective sales and marketing systems. Reach Doug at

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Concrete FACTS, a publication of the Concrete Foundations Association, is THE voice for residential concrete industry news, market intelligence, business strategies, technical solutions, product information, and other resources for professionals in the cast-in-place concrete industry. Subscriptions to Concrete FACTS is available to anyone involved or interested in the residential concrete industry as a service to your industry. Please contact CFA Headquarters to find out more about your free subscription or Email Us