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CIFA USA, Inc. Appoints New Senior Vice President

CIFA SpA of Milan, Italy, a worldwide leader in concrete management equipment is proud to announce the appointment of Mr. Matteo Rolla to Senior Vice President of CIFA USA, Inc., headquartered in Milwaukee, Wisconsin.

Matteo Rolla has been in this position since October 2004 and is relocating to the United States in September 2005. Mr. Rolla has been employed by CIFA SpA since 2002 and has held the positions of Far East Area Manager, India, South America and most recently Executive Vice President, responsible for North and South America operations.

CIFA USA, Inc. has manufacturing, parts inventory, service and sales facilities in Milwaukee, Wisconsin and is a full-service subsidiary of the 77-year old, worldwide manufacturer and distributor of concrete management products. For over 35 years, CIFA has been in the forefront of design and technology of truckmounted concrete boom pumps which are distributed in the United States and Canada through CIFA USA, Inc.


CIFA SpA, headquartered in Milan, Italy, one of the world’s leading suppliers of truck-mounted concrete boom pumps announces future plans for its subsidiary, CIFA USA, Inc., located in Milwaukee, Wisconsin.

Mr. Matteo Rolla, Senior Vice President of CIFA USA, Inc. reports tremendous growth in sales of CIFA equipment in the U.S. market. “Our philosophy of ‘Quality First’ has paid off in the marketplace and resulted in CIFA’s construction of a new, larger manufacturing facility to service this growth market”.

The groundbreaking ceremony for Phase I was held on July 18, 2005 at the 8-acre site of the new headquarters located in Yorkville, Wisconsin, just south of Milwaukee. “The initial construction project will include a state-of-the-art, 35,000 square feet facility for manufacturing, parts inventory, service and sales offices,” reports Matteo Rolla. “This initial $4 million investment will assure CIFA customers of our continued commitment to the highest level of service and quality equipment in the US and Canada.”

Scheduled completion of Phase I of the facility during the first quarter of 2006 will allow CIFA USA to accommodate the 25% growth in sales and increased personnel required to sustain this success. Future plans include expansion to quadruple the size of the Wisconsin facility.

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