3 Tips from a Seasoned Concrete Contractor

Follow these ideas to become a more profitable contractor.   In the Farmers Insurance commercials, the tagline is: “We know a thing or two, because we’ve seen a thing or two.” I feel the same way about the concrete construction industry. I’ve seen a lot of changes in the industry, as well as noticing that […]

The 6 Basic Sales & Marketing Tools for Concrete Contractors

When it comes to sales and marketing, we need to focus our limited time and resources on the vital few things that work to bring in new customers and put money in our pocket. Below are the tactics and tools that do just that. My daughter is attending an advanced indoor soccer camp for a […]

Should You Hire A Salesperson?

Ask Yourself These Five Questions to Determine if One is Right for Your Company For concrete contractors, there are few things that can bring in new work like a salesperson. In our line of work, most sales are still made by good old-fashioned, face-to-face selling. The right salesperson can grow your sales and increase your […]

Marketing Corner: Building Your New Marketing Program

Q&A WITH NORTHERN CONCRETE Leveraging digital media and relationships may be about as far from your mindset as a concrete contractor as is venturing into new market such as high-rise core construction. The complex world of Google, Yahoo, facebook, LinkedIn, twitter, instagram, Pinterest and a host of others has for many turned competent and savvy […]

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Concrete FACTS, a publication of the Concrete Foundations Association, is THE voice for residential concrete industry news, market intelligence, business strategies, technical solutions, product information, and other resources for professionals in the cast-in-place concrete industry. Subscriptions to Concrete FACTS is available to anyone involved or interested in the residential concrete industry as a service to your industry. Please contact CFA Headquarters to find out more about your free subscription or Email Us