2012 CFA Summer Meeting

July 25-28, 2012

Grand Traverse Resort & Spa
Traverse City, Michigan



Presenters from the 2012 CFA Annual Convention have made their handouts available to CFA members whether you attended or were not able to. Click here to login in to your member account for these free downloads.



Traverse City, Michigan

The host site for the 2012 CFA Summer Convention is the Grand Traverse Resort & Spa located on the sandy shores of Lake Michigan's Grand Traverse Bay. It is a top golf resort and spa destination as well as a very popular convention activities host. The 900-acre resort property is one of the Midwest's finest full-service, year-round, resorts and conference destinations offering nearly 600 rooms, suites, and condominiums, 86,500 square feet of versatile function space, 54 holes of championship golf including The Bear, designed by Jack Nicklaus, and The Wolverine - a Gary Player signature golf course.

This beautiful part of the Midwest located on the shores of Lake Michigan offers a perfect setting for the relaxation component of this important business meeting. You'll find impeccable beaches, historic lighthouses, Sleeping Bear Dunes, wineries, tall ships and boating and a unique combination of arts, culture and dining. Traverse City has been rated as the #1 foodie city in America by some. Traverse City is perhaps best described as scenic beauty and recreational bounty.

You can learn all there is for you at http://www.traversecity.com.



Unionization - David Whitlock, Miller & Martin PLLC

David Whitlock has presented on a number of topics at prior CFA Summer Meetings including Immigration Law and Employees as Sub-Contractors. His advice and expertise have saved members thousands of dollars in potential fines and litigation costs and may have even saved some time in the “Big House”. This year he will focus on Unionization – how to legally fight the unionization efforts.

Whitlock’s firm, Elarbee Thompson, specializes in labor law, employment law and immigration practice. David relates well to the contractor audience and his wit and humor make the presentations entertaining as well as informative.

Labor Pain! - Scott Smith, MPW Construction Services, Inc.

Scott will tell the story about how his company, Modern Poured Walls, Inc., has survived recent entanglements in wage and hour litigation that will surely be of interest to any member. He will also share strategy for managing attorneys and their fees. Our hope, and Scott’s, is that his experiences may save another member some of the stresses and money that these experiences cost MPW.

Business ‘Cents’ - Doug Staebler, Custom Concrete

Doug has presented at CFA Summer Meetings for the past eight years (except for two years ago when he had an anniversary or some such excuse).

As chief financial officer for Custom Concrete he has inside knowledge on the issues, challenges, and problems faced daily by our members. Doug’s presentations are concise, organized, and to-the-point. His mix of content and questions brings a seminar closer to being an interactive brain-storming session that delivers a core of benefit to your business.

Low-Cost Marketing Secrets That Bring In New Customers - Doug Herbert, Herbert Construction Company

Doug will be sharing his top marketing secrets that cost very little to implement, yet have massive pay-offs for your concrete construction business. He’ll show you how to overcome common objections from prospective customers – and have other people do the selling for you.

You’ll discover how to use effective marketing to elevate your company above your competitors without sounding like a braggart or “pushy sales guy.” Then, you’ll learn how to implement a super-cheap system that will help you increase your sales without having anyone in your company do the selling.

Doug will also show you how to easily determine where your leads are coming from. You’ll be able to do more of what works, and less of what doesn’t make the phone ring. You’ll walk away with a template that you can have your office manager immediately implement when you get home.

You are sure to leave with simple, yet extremely effective marketing tactics that will bring in new customers to your business.

Alternative Fall Protection – Mary Wilson, Michel Concrete

OSHA will visit your job site in the near future to check compliance with their new Fall Protection directives. If you are not prepared, it will be a costly visit.

CFA formalized a Task Force last year to offer members a resource for handling OSHA visits and their results as well as to become better prepared for fall protection regulation. Countless hours from both staff and members have been allocated to assembling a “kit” for the development of your own Alternative Fall Protection Plan and the resources to support it. If you have a plan in-place when OSHA calls, you have a much greater likelihood of coming out of the meeting unscathed.

The solution is not an off-the-shelf plan but rather an outline of the steps you need to take to develop your own solution that will stand-up to OSHA scrutiny.

The CFA Insurance Captive - Ed Sauter, Concrete Foundations Association and Tom Hall, Odice International, LLC

This effort has been under development for several years and is potentially the greatest cost saving benefit we have ever offered our members. This is totally different than all the earlier efforts such a group insurance.

Self Insurance is a concept that has been used by major corporations, municipalities, hospitals and other savvy businesses for decades and it is the trend of the future. You owe it to your company to learn everything there is to know about the concept and why you should be part of the effort.

The CFA Captive is patterned after the highly successful effort of the Concrete Sawing and Drilling Association (CSDA). Participants in the CSDA program are now saving an average of 40% on their insurance premiums with fewer exclusions and much better coverage. Representatives of our management team will be present to answer questions about the program.

Speed Networking - The Members

Our surveys indicate that networking, meeting other members and sharing ideas, is still the number one reason why they come to our meetings.

Speed Networking, our answer to Speed Dating, lets you renew old acquaintances and establish new network contacts. We will expand the concept this year and organize it better to keep things moving. We want you to walk away with at least 10 new contacts to network with during your time at Convention and beyond.

Round Tables - The Members

Another angle for networking is ever present in round table discussions. In actuality, every CFA event is a gathering of energetic discussion at a table somewhere. We formalize this just a bit for a portion of schedule and provide some dedicated focus on key topics.

As an attendee, you then gain the benefit of the collective room discussion as you move around to each table. Although centered on a focus topic, the table may flip at any time depending on the experience and the need that arises from the lively discussions. You will come away with resources, experiences and new relationships to rely on.

Social Networking Workshop - Kevin Gamin, BEST Technology

Don't be fooled by the name, this late addition to the Summer Convention education track is perhaps the most powerful component of the entire event. BEST Technology will be present on Friday afternoon to lead each attendee through one of the most opportunistic non-industry business decisions you can make. Social networks exist in many forms. Through this workshop, you will uncover the two that make the most sense for your business and how they should be incorporated to maximize your business networking and begin telling a different brand of consumers about your company.

This is a hands-on workshop, meaning you will be required to have a computer or an iPad with you. If you don't have one, we'll do our best to facilitate your participation but you will miss out on part of the valuable take home. Be prepared to:

  • Establish an email account if that is not something you currently own or have (free)
  • Establish a LinkedIn networking account (free)
  • Join the Concrete Foundations and CFA Members groups at LinkedIn
  • Participate in a discussion on LinkedIn simulating your work environment and understand the benefits of communication on your time
  • Evaluate the benefits of a facebook corporate page for your company; who will it benefit, who does it target
  • Create and begin refining your facebook page content to tell a different story about your company.

You won't want to miss this workshop and to make the most of your experience, bring your computer, iPad or another Internet-ready work device along with some digital images from your company's work, a corporate logo and other information that may be beneficial to your effort.



Download the Final Meeting Schedule
[137 KB]


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